oOh! creates a ‘ digital first ’ for new major shopping centre
oOh!media today announced it willbuild New Zealand’s first full-motion digital banner capable of displaying full motion
creative, as part of its contract to create the most advanced digital advertising network for Auckland’s newest, high quality retail destination, the NorthWest Shopping Centre.
The owners of the first major new centre in Auckland for more than seven years, DNZ Property Fund Limited, appointed oOh! to build and manage a ‘world class’advertising network for its new 27,000 sqm NorthWest Shopping centre that is set to open this October.
The NorthWest Shopping Centre, which will form the heart of a new regional town centre at the intersection of the North Western and Upper Harbour Motorways, will provide a modern retailfacility to a substantial catchment that is growing in size and affluence.
The centrepiece of the Centre’s digital network will be the large format double sided digital banner that will hang above and dominate the centre court of the new centre that includes approximately 100 specialty stores, a Farmers department store and a Countdown supermarket